Whether you love them or hate them, there is no denying that keywords play an important role in Amazon ebook sales. Selecting the right set of Kindle keywords can open up new markets and increase your sales.
KINDLE KEYWORD SELECTION PROCESS: AMAZON’S AUTOFILL FUNCTION
Wouldn’t it be nice if Amazon would tell you which keywords are popular on their site?
Well, it turns out they do…although unintentionally.
For this free method, we’re going to use Amazon’s own search box to get what we need.
STEP 1: USE AMAZON SEARCH TO FIND POTENTIAL KEYWORDS
Amazon created a function in their search box that guesses what you are going to type into it based on the popularity of particular terms – the autofill function.Results for an Amazon Ranking search
So, if you were to start typing in the word “star,” Amazon would immediately pre-populate the search box with words Amazon believes you will type in next, based on previous customers’ searches.
The trick is to start by typing in the broad term(s) that you think pertain to your book and wait to see what else Amazon adds to that word or term.
Instantly, your simple keyword is transformed into some very valuable long tail keywords. See where we are going with this?
Let’s try it.
Type slowly. You want to give Amazon an opportunity to pre-generate a list of potential keywords for you.
A good strategy is to add each letter of the alphabet, just one at a time after your broad keyword term, and see what comes up.
You would do this with every letter in the alphabet – even ‘z’ – and look to see how Amazon completes your search phrase. You’d be surprised what Amazon will come up with!
Once finished with “Science Fiction…” repeat the process with another pertinent terms and keep finding potential keywords to use. For example:
It tells you what’s popular and gets traffic
It gives you ideas for longer tail keywords to research
This will probably help you generate a very large list of potential keyword phrases, but just because Amazon suggests a keyword, doesn’t mean it’s a good keyword. Remember from the beginning of our conversation: the best keyword is one that has traffic but doesn’t have much competition.
Now it’s time to tackle the competition part. Here we are going to look at how you can take this keyword list and figure out which keyword combinations are goldmines, and which are too competitive and not worth your time.
STEP 2: CHECK TO SEE HOW COMPETITIVE THOSE KEYWORDS ARE
Now that you have your list of potential long tail keyword phrases, you need to check three things:
How many books rank for that keyword?
How strong are the books on the front page?
How much interest is there in the books…not just on Amazon?
1. How Many Books Rank For That Keyword
Why go after a keyword that has too much competition? Or a keyword for which the competition is just too strong? It really doesn’t do you much good if your book doesn’t have a chance of making it on the first page of the search results.
In a buyer’s mind, if a book doesn’t make the first page, it probably isn’t worth his or her time. Getting on the first page is key!
So, to see how many books are ranking for a keyword, first type that particular keyword phrase into Amazon’s search box and press enter.
Now, look at the left corner like the picture below shows.Amazon search Results for Keywords exampleThis shows you how many ebooks are listed on Amazon that are ranking for that keyword.
There isn’t really a magic number to look for, but understand that keywords with less competition are usually easier to rank for.
The most important aspect is whether or not the books on the first page are beatable.
2. How Strong Are The Books On The First Page
Your ultimate goal should be to show up on the first page.
Well, if all the books on the first page are selling like hotcakes, then you probably won’t show up on the first page of that keyword’s results.
Again, make sure to check out my free ebook to learn more about what really effects Amazon Kindle Rankings!
So, to figure out if the books on that search’s first page are weak enough to compete against but strong enough to generate the volume of traffic worth your time, use the following criteria:
It should have fewer than 4 ebooks with a Best Seller Rank less than of <10,000
It should have fewer than 7 ebooks with the keyword in their title
It should have fewer than 2 with Best Seller marks
If the results match those criteria, then the keyword survives the cut and moves on to the next step. If not, then scratch it off your list and try the next one.
STEP 3: RINSE AND REPEAT
If you’ve followed the above steps carefully, you should have reduced your large list of phrases into a much smaller, more strategic list of very popular, traffic-generating, easy-to-compete-for keywords.
Sometimes, you may find that your results weren’t strong enough or the criteria for success weren’t met. If that is the case, then rinse and repeat.
Yep, I know, that sounds crazy, but like I said above, when I used this free technique it would sometimes take me days to finally find the right set of keywords.
Be diligent. Rinse and repeat as many times as necessary.
THE FASTER AND BETTER WAY TO FIND KDP KEYWORDS
Obviously, the above steps are quite tedious.
In most cases it would take me hours – if not days – to find the right combination of keywords for my book.
Then I stumbled across some software that does most of the above work for me – instantaneously.
No longer do I spend hours (or days!) jumping between screens, typing out individual letters, compiling all my options into a list, and “rinsing and repeating.”
Keyword Samurai does that for me.
It’s amazingly simple. I just type in the keyword phrase I am looking for, and within seconds, Keyword Samurai creates:
A list of all popular terms that relate to my keyword
A list of long tail keywords
The number of books that compete for that term
The strength of the competing books on the first page
Instantly, with a click of a button, I just saved myself hours of work.
And the best part about this little bad boy is it only costs $19…um, yes please!
Keywords are important. In order to make your book stand out from the crowd, you must learn how to strategically choose them and ethically harness their power.
There’s a difference between Amazon Keywords and SEO Keywords. I’ve shown you how to choose and use them both to increase your ebook sales.
The right keyword combinations can open up new markets for you.
Strategic keyword selection will drive more viewers to your book. You can use keywords to gain more viewers and ultimately, make more sales.
Find the right keywords one of two ways: either use my free methods, or pay once for Keyword Samurai and have all the dirty work done for you.
With Keyword Samurai, you will have instant access to loads of incredibly valuable information at your fingertips.
CLICK HERE! => http://kindlesamurai.net/